Welcome to Plastica Dos Fios, your destination for luxurious, high-quality hair care products designed to nourish, strengthen, and beautify your locks. Our brand story begins in a small town in Brazil, where we discovered the amazing benefits of a unique natural ingredient that would become the star of our shampoos.
Our Humble Roots

Our journey started over 40 years ago in a rural village surrounded by lush rainforest. The locals used a strange vine called plastica dos fios to cleanse and condition their hair. Intrigued by the plant’s abilities to leave hair silky smooth and vibrant, we began researching its properties.
We learned that plastica dos fios contains a high concentration of nutrients, antioxidants, and moisturizing oils that are perfectly suited for hair health. The vines have been used for generations in Brazil and were known for their amazing restorative effects.
After extensive testing, we crafted a proprietary formula using plastica dos fios as the key ingredient and launched our first shampoo. It was an instant hit in the community and demand quickly grew. That humble shampoo would become the origin of our now internationally recognized brand.
Growing the Business
As word spread, we realized the potential for plastica dos fios to help people around the world achieve gorgeous, healthy hair. We expanded our operations and began bottling our formulas to share with a wider audience.
Our first large-scale production facility opened in 1992 to supply shampoo to regional markets. As our customer base grew, we built a larger manufacturing plant and research labs to innovate new products.
In the early 2000s, we went through a full rebranding and officially launched as Plastica Dos Fios. The signature red bottle with our logo became synonymous with hair revitalization.
Over the decades, we have proudly watched our brand blossom from a small Brazilian startup into an acclaimed international haircare company. Although we have grown significantly, we stay true to our roots by sourcing plastica dos fios sustainably and crafting formulas inspired by ancient beauty secrets.
The Plastica Dos Fios® Difference

What makes Plastica Dos Fios truly unique is our proprietary formula featuring extracts of the miracle plastica dos fios vine. Our shampoos contain a high concentration of this exclusive natural ingredient to deeply nourish hair follicles and deliver transformative results.
Plastica dos fios provides a powerhouse combination of:
- Moisture: Nourishes dry, damaged hair and provides long-lasting hydration.
- Vitamins: Packed with antioxidants, vitamins A, C, and E to strengthen hair, boost shine, and protect against environmental damage.
- Healthy Scalp: Anti-inflammatory and antimicrobial properties balance the scalp’s pH and remove buildup. Great for dandruff and itchy scalp relief.
- Smoothing Effects: Softens texture and makes combing easy by smoothing the hair cuticle. Reduces frizz and flyaways.
The complete profile of nutrients in plastica dos fios vine extracts means healthier, more vibrant hair from root to tip. Our shampoos unlock the beautifying power of this incredible natural ingredient.
We thoroughly analyze each harvest of plastica dos fios to ensure it meets our rigorous quality standards. Extracts are carefully processed under controlled conditions to retain maximum potency. Sustainability is also key – we only source vines from a small region of Brazil where this plant thrives under optimal growing conditions.
Our Product Line
The Plastica Dos Fios brand offers a range of products formulated with different hair types and needs in mind.
- Moisture Recovery Shampoo: Ultra-hydrating shampoo that rescues dry, brittle hair and infuses long-lasting moisture. Contains replenishing oils and butters to smooth and soften.
- Color Safe Shampoo: Gentle daily formula that cleans while protecting dyed and highlighted hair. Locks in vibrancy and shine while preventing fading.
- Volume Boost Shampoo: Invigorates limp hair and delivers body and bounce. Plastica dos fios extracts strengthen strands to prevent future flatness.
- Curl Defining Shampoo: Enhances natural curl pattern, reduces frizz, and defines curls. Seals in moisture to prevent dryness and maintain shaped ringlets.
- Damage Repair Shampoo: Fortifying shampoo that reconstructs over-processed, heat-damaged hair. Keratin proteins reinforce weak strands and restore strength.
- Scalp Purifying Shampoo: Clarifying formula that removes product buildup, oil, and impurities from the scalp. Soothes itchiness and irritation for a balanced, healthy scalp.
We also offer a range of conditioners tailored to different hair needs, leave-in treatments, masks, oils, and styling products. Our full haircare system works synergistically to provide complete nourishment and styling support.
Our Haircare Philosophy

At Plastica Dos Fios, we believe the healthiest hair is happy hair. Our goal is simple – create shampoos that infuse hair with nourishing ingredients and antioxidants so it can thrive and reach its full potential.
We formulate without harsh sulfates and toxins that strip away natural oils and cause damage over time. Our ingredients are meticulously chosen based on scientific research and trials.
While the formulas may be advanced, our shampoos are still simple to use. Lather, rinse, repeat for clean, nourished hair. We provide aroma therapy benefits in every bottle with refreshing scents inspired by the beauty of Brazil.
The heart of our brand is community. We support programs that provide confidence-boosting hair makeovers to people in need. Our goal is for everyone, regardless of their circumstances, to have access to products that help them look and feel their best.
Join Our Haircare Family
We invite you to experience the transformative power of Plastica Dos Fios® and see gorgeous, healthy hair is within reach. Our shampoos are now available worldwide so you can enjoy the botanical-powered difference.
Shop our products to find your perfect match. We offer sample sets so you can try different formulas tailored for your hair type.
Want guidance picking your ideal routine? Our haircare experts are ready to provide personalized recommendations. Contact us to start your journey today. We can’t wait for you to see the incredible results our shampoos deliver!